Vol. 01 The First Drop
ILM × ATX Est. 2025

Gather. Rest. Rise.

Premium lifestyle apparel.
For those who work hard and live well.

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First 50 on the list
5 designs · Vol.01
Summer '26 drop
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The Story

Two places
shaped us.

34.2°N · 77.8°W

WilmingtonNorth Carolina · The Coast

Morning paddle-outs before the house wakes. Sunset dinners on the porch with family. Salt air and slow mornings.

  • Salt
  • Slow
  • Sunset

30.3°N · 97.7°W

AustinTexas · The Grind

Dawn gym sessions. Building something meaningful. Home for dinner with the people who matter most.

  • Build
  • Dawn
  • Grind

For those who refuse to choose. Crush your goals and be present.

Fitness fuels · Rest sharpens · Family grounds
The Meaning

What GRR stands for

01 / G

Gather

Family. Friends. Community.

Bring together what matters most. This is your fuel.

02 / R

Rest

Recovery is strategy.

Your best work comes after intentional rest. Not lazy—smart.

03 / R

Rise

Stronger every day.

Show up for the gym. For work. For your family. Rise to meet it.

The Collection

Premium T-Shirts

$45 • 100% Cotton • Made to Last

Tap any image to view full size

Beach Truck — Front Beach Truck — Back
No. 01 / 05 Screen-printed

Beach Truck

Vintage soul meets coastal freedom

A sun-faded pickup loaded with boards, parked where the pier meets the sand. For those who chase both waves and goals.

Sizes
SMLXLXXL
$45 100% heavy cotton
Longhorn Pier — Front Longhorn Pier — Back
No. 02 / 05 Screen-printed

Longhorn Pier

Texas pride meets ocean tide

The unmistakable silhouette with the Carolina pier framed inside. Two spirits, one shirt.

Sizes
SMLXLXXL
$45 100% heavy cotton
Vintage Skull — Front Vintage Skull — Back
No. 03 / 05 Screen-printed

Vintage Skull

Heritage. Grit. Timeless.

Sun-bleached and wave-worn. The skull that's seen a thousand sunrises—and earned every one.

Sizes
SMLXLXXL
$45 100% heavy cotton
Wave + Texas — Front Wave + Texas — Back
No. 04 / 05 Screen-printed

Wave + Texas

Clean lines. Bold roots.

The Lone Star State split between coast and city. ILM flows, ATX rises.

Sizes
SMLXLXXL
$45 100% heavy cotton
Sticker Bomb — Front Sticker Bomb — Back
No. 05 / 05 Screen-printed

Sticker Bomb

Every badge tells a story.

Texas pennants, coastal vibes, and everything in between. The full GRR experience in one design.

Sizes
SMLXLXXL
$45 100% heavy cotton
The Drop

Coming Summer '26

Five tees. Limited first run.
Made for those who refuse to choose.

000Days
00Hours
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